Carnavale di Brandu

The text discusses the creation of a graphic charter for the Carnaval de Brando, focusing on the poster, logotype, web and audiovisual elements, optimized photos, as well as goodies and merchandising.

Poster

The poster highlights visual composition, featuring a catchy title and a layout that encourages top-to-bottom reading. The carnival’s dark atmosphere is enhanced by the addition of smoke, and the A2 format was chosen for its international standard.

Logotype

The monogram logotype incorporates textured letters with a wood pattern, creating a 3D effect to avoid a flat appearance. The Krungthep typography is used for its readability and impact.

Web and Audiovisual Elements

Adaptations for social media include a banner and a logotype suitable for the square format. A “storie” is also created for social media, adjusting the text and characters.

Optimized Photos

Three photos are optimized, each with saturation and contrast adjustments, and filters to enhance the carnival atmosphere.

Optimized Photo #1

Optimized Photo #2

Optimized Photo #3

Goodies, Merch

Models for t-shirts, sweaters, keychains, and mugs are created, combining the logo with mock-ups downloaded from the internet.

Conclusion

The process of creating the graphic charter for the Carnaval de Brando is detailed, highlighting the choices and considerations made for each element. Project management, from the specifications to task definition, is also presented.

Project Management

A specifications document outlines the context, objectives, scope, functional needs, and project deadlines. Tasks are defined in six milestones, with specific deliverables for each stage.

Tables

Table representing the constraints of sequences, estimated dates, milestones, tasks, and milestones.